Last year around this time, I came across this headline in the NY Times: “I Am (an Older) Woman. Hear Me Roar”, and I thought, "yaaaaas"!!!!! Older women, many of whom feel invisible and marginalized, are experiencing a new wave of power, influence, and simply put, relevance. And guess what? These women, often ignored and pushed aside by the surge of brands targeting millennials and Gen Z customers, are finally having their moment.
Looking back, the one thing I know I did well is execute on beautiful product. I very deliberately chose Italy as the place to manufacture the collection based on capability, quality, and of course, design aesthetic. No where else in the world can match Italian knowhow in shoe-making techniques, nor can anywhere else match the quality of leathers, and pure design sensibility.
This season, Bells & Becks is focused on the bootie. The bootie reigns supreme this Fall, and I’m super excited about how our assortment came together. There’s something for everyone, but we’re still completely focused on that perfect combination of distinctive, chic, and wearable with everything that we do.
My years of experience taught me that exceptional quality is the difference between “pretty good” and “great” in terms of the feel of the shoe when you wear it, the line of the shoe that flatters the foot, and the details that are executed perfectly.